WHITECROWE / blog.

1. Work Along Side Technology

Austin’s got a thriving Technology community. Not only do we have some key anchors in the gaming community, we also have software developers, social media experts, creative online advertising agencies, hardware developers, wireless developers, the list goes on and on….

Technology has always driven music. So it stands to reason, working with them closely to find the new drivers of music revenue is key. Come build some real relationships with Austin’s Technology Sector – Rumor has it, Facebook is moving to town….

2. Strong Economy, Affordable to Live

While we rebuild the industry, we might all appreciate a little break, financially.

3. Hip Town

This town is hip as fuck. And it’s not trying. It just is. A good friend said today, “If Hollywood and Hipsters had a baby, Austin would be it.”

Now is the time to look forward. What are you going to do with the year 2010? What didn’t you get done in 2009? It’s time to take a look at the groundwork you’ve already laid, write down some things you want to achieve, and begin to take action in 2010.

Rome wasn’t built in a day – same is true for your craft, whether it be writing songs, or building your creative service business. It takes time, it takes planning, setting realistic goals, and to stay focused with forward thinking. Here are some suggestions to get started:

1. Always make a wish list. Knowing your long term and short term goals are important and there’s no shame in putting them on paper.

The Whitecrowe Project launches today, Wednesday, April 22, 2009, in hopes of finding our new path within the music industry. 

I originally moved to Austin, TX in late 2006, to open up a Fitzgerald Hartley Austin office, with the hopes of helping out a developing artist community. Since my arrival, I have yet to find a successful way to apply the existing method of management to this new landscape. We closed the Fitzgerald Hartley Austin office in Dec of 2008. 

Artist Management is a great position in some respects, as it allows you to see the whole system at work. And I’ve spent time studying all the facets to this industry and have worked hands on, in all areas of our business. Its true – you learn best by doing. 

During these tumultuous times in our industry, my thinking was to come to Austin, dissect the system and rebuild, utilizing technology. What better city to do it in, right?